1- Make it short and straightforward

Make it short and straightforward. Online surveys are self-administrated therefore questions must be short, simple to read and easy to understand. Consequently, it is highly recommended to use common language and test the survey before sending it to the targeted respondents. In fact, an online survey usually takes between 5 to 10 minutes to be completed.

2- Set a deadline and send reminder emails

Most of the time, respondents might not have the time, the goodwill or not motivated to complete your survey. Indeed, one way to catch their attention is to give a two-week deadline and send at least two reminder emails within those two weeks. It is an effective management tools and a very good practice for online surveys since it sets expectation between you and the respondents and helps you manage the response rate.

3-Add an introduction to your survey.

It is important for respondents to have motivating reasons on the “WHY” they should complete your survey. In the introduction, make sure you highlight the following information: The purpose Why they should complete it (reason for the organization and for respondents) How the data will be processed and analyzed (confidentiality aspect) The time it will take approximately to complete the survey. An email address or a phone number to contact if they have any question or concern.

4- Make the survey a part/chapter/section of your activity.

Very often, the participants feel like your survey is an extra work, like something they must complete after the training session, the webinar or after any other services you provided. Unfortunately, they are right because you always send them your survey AFTER your activity or service. Regarding this issue, it is highly recommended to make the survey a part of your activity to encourage participants to complete it. Moreover, in a training session context, you should keep the last ten minutes for answering the survey. Thus, most respondents will have completed the survey before leaving the training.